In recent years, TikTok has become the third world-famous social media network behind Facebook and Instagram. With 1 billion monthly active users, TikTok skyrocketed its popularity among other social platforms, and it was the most downloaded app in January 2020. In fact, according to the report of 2020, US consumers spend more time on TikTok than on other video streaming platforms, including Amazon prime and Netflix.
Overflowing with challenges, tutorials, life hacks, and daily hacks, TikTok offers many opportunities for businesses to promote their products and engage with their potential audience. Are you looking to create a way to promote your products? TikTok is the best place for businesses to showcase their products and go viral on the platform.
Some small businesses on TikTok don’t know what to post and how to promote their products or services. So, learn how to promote your products on TikTok with the tips below to attract your target audience and boost your sales conversions.
#1: Add Link To Your Profile
Once creating an account on TikTok, optimize your profile before selling. A business account on TikTok lets you add links to your target websites, email, and social media accounts. Use bio to share a short introduction of your business to your audience. After optimizing your profile, it’s time to list your products and connect with your eCommerce shop.
TikTok allows the creator to add clickable links to their account, connecting their profile to other social media sites like YouTube, Instagram, or your websites. As a business, adding a link to your target page will increase your website traffic and generate more sales.
#2: Create Engaging Content
Once you connect your online store to your TikTok account, it is the right time to create compelling content to promote your products or services. The only way to do this is to share creative and informative content that encourages more audience and showcases brand awareness.
Look at the For You page on TikTok to find what’s going viral on the platform. Recreate trending videos and boost your audience to engage with your content to improve brand awareness and reach. With trending and engaging content, gives opportunity to make your TikTok profile credible by showing your brand presence to the target audience.
#3: Collaborate With Influencers
Since TikTok is a creator-focused platform, collaborating with influencers gives more exposure to your brand as social proof. One of the best ways to find the right influencers that fit your business is through the TikTok creator marketplace. On TikTok, there are millions of creator profiles, and you can filter them to find the perfect influencer for your business.
The TikTok creator marketplace gives insights about the influencer audience, including the content performance(likes, views, comments, and shares), audience breakdown, trending graphs(audience and engagement), and sample work. So collaborating with the right influencer will improve your brand awareness and reach a wider audience.
#4: Leverage With TikTok Ads
Apart from creating compelling content, collaborating with influencers, and showing your products in your videos, promote your products in TikTok ads to boost your customers to buy your products or services immediately. Here are the four types of TikTok ads that you can use to promote your products on the platform.
- In-feed native ads
- Brand Takeover
- Hashtags challenge
- Branded Lenses
When creating TikTok ads, make sure your content contains the following requirements:
Image file: JPG or PNG
Aspect ratio: 9:16, 16:9, 1:1 (vertical)
Video File: MOV, MP4. MPEG, 3GP or AVI
Image resolution: 1200×628
Video resolution: 720×1280 pixels, 1280×720 pixels or 640×640 pixels.
Video duration: 5 to 60 seconds
Brand name: Allowed up to 20 characters
Ad Description: Limited up to 100 characters and no emojis allowed
Like other social media platforms, TikTok algorithms and trends are changing consistently. If you are already using TikTok for your business, just remember to stick to the basics to improve your reach and engagement. Be authentic, post videos consistently, and engage with your target audience to gain real followers. So TikTok is the only platform where you can share and promote products with the younger generation to boost brand sales and awareness.