In other words, what is TikTok Live?
You may go live on TikTok with the “Tik Tok Live” function inside the app. This feature enables authors to have ongoing discussions with their audience in the comments. Also, TikTok users may support their favorite producers by sending them virtual gifts.
An Introduction to Streaming on TikTok
Live TikToks may be a great promotional tool for any business, and the options are practically endless. The procedure is straightforward after you’ve fulfilled all the prerequisites. To help you get going, here is a detailed tutorial:
Step 1: Start using the TikTok app and tap the “+” icon. Recording a video on Tiktok or uploading a previously recorded video follows the same steps.
Step 2: select the Live broadcasting mode. In TikTok, clicking the record button brings up a menu with four options: Camera, Quick, Templates, and Live. Just swipe to the right to access the Live menu.
Step 3: Customize your stream by including a picture and a title. Keep in mind that you only have 32 characters to use for the title, so make every letter count. One can omit this stage, but it will help lure people to your broadcast.
Step 4: When you’re ready, click the “Go Live” button, and a countdown will indicate the start of your broadcast. Your viewers will be alerted once you go live. During streaming, you can adjust the camera angle, add special effects, and hide unwanted viewer comments.
You’ve got a winning combination of 3, 2, 1!
Getting Started With Live Streaming on Tiktok: 8 Simple Steps
1. Choose Your Objective, Then Select Your Subject
If you know what you want to accomplish, you can move through the process more efficiently. The goal might be to increase exposure for another social media profile, stimulate conversation, or advertise a service.
Answer the question, “What do I want to say to this group of people?” to zero in on your purpose.
Choose points that are both interesting to the target audience and pertinent to the point you’re attempting to make.
2. Pick a time when your users are most likely to be online.
If no one is watching your TikTok stream, continuing is pointless. You should broadcast live when most of your viewers can see it. Use the app’s built-in analytics feature to find out when your most engaged followers are online. When you want as many people as possible to watch your live stream, “prime time” is when you should air it.
3. TikTok Live time limits
While broadcasting in real-time, be mindful of the clock. The length of time allotted for live sessions should be determined in advance. This helps keep the meetings focused and efficient. Although 60 minutes is the maximum duration for a TikTok live video, we suggest reducing it to 30 minutes or less.
4. Advertise your live session in advance.
Tell your followers before you go live. Use your TikTok channel and other social media to spread the word about your next LiveStream.
Your chances of attracting new visitors will increase significantly with this method. Using promotions, you can show your audience that you value their participation in your live broadcast and increase the likelihood that they will engage with you.
5. Listen Up!
It’s essential to have a quiet environment. If you’re broadcasting from a noisy location, your listeners won’t be able to hear you. If you can’t find a more suitable location and your streaming environment are little noisy, try moving to a more isolated spot and broadcasting using headphones equipped with a microphone. In doing so, you will ensure that the intended recipients hear your message.
6. Fire It Up!
Subtly yet significantly, the quality of your video may be improved with proper illumination. Yet, inadequate lighting might spoil an otherwise enjoyable video broadcast. The visibility and engagement of your stream will increase if you create a well-lit filming location with a light ring or sit in a place with lots of natural light. TikTok Live also has filters you may use to adjust the brightness and overall quality of your videos.
7. Always Be Yourself
Be true to who you are. Communicate with the folks that are observing you. Read the comments on TikTok, and respond to them as if conversing with a friend. Engaging your fans requires being as authentic as possible. Turn off the sales pitch and establish a genuine rapport with your audience. Don’t fake it, even if you’ve scripted your show; it should sound natural.
8. Conclude with a call to action.
It’s essential to leave viewers on a good note at the end of your live stream. Sum up your discussion and express gratitude to your audience for watching. Lastly, before you end your stream, include a compelling call to action that either reinforces your goal or advertises your next TikTok Live.
Here are some creative suggestions for your next show if you’re at a loss for what to discuss:
- Use interactive games to pique the interest of your fans.
- Share your experiences with the goods you’re now using.
- Provide coverage of events from backstage.
- Conduct a fan Q&A session.
- Conduct in-person interviews with other thought leaders and specialists.
- Going live is an excellent method to increase exposure, gain new leads, and boost revenue.
- Users of TikTok Live can express themselves creatively. Always try to add new twists, maintain stability, and, most of all, have fun!